Our Mission

Our Mission

Please note our method of operation and mission:

PDA was founded in 1990 specifically to fill the need for fractional plates. They were simply not available at that time. As you can see by our current equipment selection, we have grown by leaps and bounds. We build what serious people order. There is no end to the expansion in sight. Our equipment list may seem extensive. We have built at least as many more items that are not listed. PDA is not a cookie-cutter equipment purveyor. Our wizened clients have learned to think outside the box. As you look over the equipment specifications, consider them a starting point. Nothing is set in concrete. Modifications are cost effective and modestly priced. PDA is focused on providing unique and uniquely efficient, cost effective strength training equipment at unbeatable prices for equivalent value, at the highest level of service.

PDA always encourages customer feedback, both positive and negative. Your input is our driving force. You shape our performance and our product line.

PDA’s goal is to beat amazon.com in speed, accuracy and response in customer service. The essential difference between PDA and Amazon: Amazon products can also be found in any corner bookstore; equivalent PDA items are not available anywhere else.

All Ironhorse™ products are designed and built to last a lifetime, perform flawlessly, and require minimum maintenance.

Our customers include Dr. Ken Leistner, Greg Pickett, and Stuart McRobert, to name a few recognizable gurus. Respected practitioners like John Christy, Charles Poliquin, Steve Maxwell and their followers are PDA regulars. Several professional sports teams, universities and high schools use PDA equipment. Individuals in and facilities of all of the branches of the armed forces, NASA and affiliates, as well as a few U.S. Embassies have purchased tailored bars. We have customers in Britain, Saudi, Mexico, Puerto Rico, Australia, Japan, China, Singapore, Bahrain, Sweden, New Zealand and Canada. Though most of our customer base is in the U.S. the list of countries we have reached is much longer than the number of countries we have not reached. We ship for foreign customers to their choice of destination within the U.S. Mainland and they arrange to get the package to the final destination. We also rendezvous orders at the hotels of overseas visitors and coordinate employer forwarding to Americans working overseas.

The IronhorseÔ website is continuously updated to provide truly complete ordering details everywhere possible. The cart has been integrated into the product pages so the client does not have to go search for it in the cart; he can order it right there.

Our customers shape and mold PDA. You are our greatest asset because you make us what we are. Here is a sample of what our customers have to say.

We take great pride in designing and producing each of our products with the goal of providing the highest functionality at the most reasonable possible cost. We use only the highest quality parts and the latest assembly and quality control techniques to assure the reliability and long life of our products.

We reinvest 100% of our earnings back into the company. This enables us to support research and expand custom capabilities that give rise to new products and features that our clients ask for specifically.

We welcome the opportunity to serve you. We invite and encourage you to send your photos and statistics using Ironhorse™ equipment. With your permission, we may use your photo on our website.